Marketing Strategies for Certain Markets

Sanguine mangers characterized by a keenness of understanding of market forces know quite well what to expect when launching a new product in a new market that is characterized by a multicultural environment.Advertising We will write a custom essay sample on Marketing Strategies for Certain Markets specifically for you for only $16.05 $11/page Learn More They know that issues such as cultural differences, product branding, norms, values, beliefs, perceptions, distribution channels, communication strategies, market expectations, and satisfied customer differentiate one market from the another (Kang, ND). Success in one market, as has been evident in the US market may not translate to success in the Japanese, South African, or the South American markets. Each market uniquely defines itself by a myriad of issues such as cultural differences and marketing communications as noted above. Therefore, a marketing plan devised by the successful marketer must integ rate strategies focusing a specific audience. That is the case with Uniland multi-national cooperation. Uniland has successfully marketed its new product in the US market and has aggressively set down marketing plans to take the product further, labeled as Orange homecare medical product, into the global market particularly the South American, South African, and the Japanese markets. Different markets are uniquely characterized by different marketing strategies due to different cultural backgrounds, consumer tastes, consumer behavior, reactions, and consumer perceptions about new products (Kang, n.d). Marketing a new product in the US may demand less sophisticated distribution and marketing channels than can be demanded by marketing a similar product in the Japanese, South African, and the South American markets. A solid knowledge about the new market is indispensable to successfully penetrate and launch the new product (Cronin, 2000). In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market. Effective communication strategies, e-commerce strategies, could effectively enable the marketing manager to strategically mobilize the target audience to establish a strong connection with them (Arikan, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The most important consideration in designing marketing strategies for foreign markets that differentiates them with the local US market revolves around culture and brand perceptions carried in the brand message. The American audience may perceive and connect a brand message to their cultural settings differently from the way the Japanese and other markets could. The brand message is a critical component in marketing in these audiences. Multicultural environments always feel connected to a brand’s message that is delivered through media devices such mobile phones among others. A brand message should critically reflect the cultural settings of the target audience and should explicitly reflect their culture at all levels of product marketing. Therefore, the marketing manager should strategically tailor the new product to reflect the cultural settings of the new markets. That is because in the new e-commerce age, while firms find the e-platform as a strategic tool in reaching target audiences in real time, brand messages have the potential to mobilize a big market share leading to higher profits and strong product position. On the other hand, wrongly branded messages tailored for specific audiences lead to wrong perceptions and loss of market (Arikan, 2008). In conclusion, while a prospective manager searching for opportunities in new markets may use e-commerce tools such as the internet to get instant access to new markets, the need to inculcate a culture as a driving force in formulating new marketing strategies is overly indispensable. References Arikan, A. (2008). Multi-channel Marketing: Metrics and Methods for a Successful  Business. New Jersey: Sybex Publishers. Cronin, M. (2000). Unchained Value: The New Logic of Digital Business. Harvard: Harvard Business School Press.Advertising We will write a custom essay sample on Marketing Strategies for Certain Markets specifically for you for only $16.05 $11/page Learn More Kang, J. (n.d). Marketing in a Multicultural Environment: Understanding Asian  Consumers. The Chartered Institute of Marketing, Hong Kong. Web. This essay on Marketing Strategies for Certain Markets was written and submitted by user Jazmin Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write Content Both Humans and Search Engines Love

How to Write Content Both Humans and Search Engines Love I’m a big fan of Google. That means that every single word that I write has the â€Å"mumbo jumbo† that appeals to search engines. In other words, each post that I write has at least some sort of keyword analysis to it. For example, this post itself is based around keywords like how to write for search engines and content writing. But, that’s not all. I’ll let you in on a little secret. I’m a fan of writing for humans too. Why? Because even if you get ranked at the top, at the end of the day, Google doesn’t pay you, nor do they subscribe to your website. Humans do. That being said, it is an age long debate between SEOs  who you should really write for: search engines, or humans? Well, today, I’m going to show you how you can actually do both. In this post, I’ll share with you a little about the history behind the conflict between search engines and humans, why there has been so much debate going on around it. I will also go super in depth into how, by the end of reading this post, you can have a good idea of how to write content that both search engines and humans love. Let’s begin! Download Your Free SEO Content Template and Guide Bundle Creating the best content possible that achieves high search engine rankings and inspires readers to click isnt easy. That is, of course, unless you have these 12 free downloadable resources. Apply the advice youll get in this post with these free templates and guides: On-Page SEO Checklist SEO Content Strategy Guide Latent Semantic Indexing Infographic Best Time to Publish Blog Posts Guide Keyword Research Template SEO Rank Tracking Template Blog Post Outline Template Blog Post Writing Checklist Catchy Blog Title Infographic How to Write a Blog Post Template Emotional Power Words Tear Sheet Content Calendar Excel Template How This Post is Written I was originally going to write this post in the manner of a listicle, when I decided that â€Å"’s readers don’t need this! They don’t need another list telling them what to do!† And that’s true. The Internet’s already full of this stuff. That got me the idea of writing this post to be as actionable as possible. At every step of the way, I will be listing down particular steps that you can take, and apply immediately to your own blog. Recommended Reading: How to Boost Traffic With 34 Important SEO Tips You Need to Know (+ Free Kit) The Ultimate Blog Writing Process to Create Killer Posts How to Make an SEO Content Strategy That Will Improve Your #1-3 Results By 248% The Test Bed In order for us to understand this post in detail, we’ll have to use a standard post for our study. In this case, we’ll be using my post on LinkedIn profiles: The Debate Between Search Engines and Humans If you want to understand the debate between Search Engines and Humans, first you’ll have to understand how different these two beings analyze the same chunk of text. For this case study, let’s use the best search engine word reader that every WordPress owner knows and love: the YOAST analyser. Should you write for search engines, or for humans? The answer: both.Your SEO Best Friend, The YOAST Analyzer The Yoast Analyzer is a plugin  that you can install easily from the WordPress Repository, and is totally free (though it comes with paid upgrades that you really don’t need). Downloading Yoast Installing Yoast is pretty straightforward. First, you’d want to go to Plugins on your WordPress Dashboard. Click on it. Then, click on Add new on the top left-hand corner. Next, on the left-hand corner of the screen, you should see a box that looks like this: Type in Yoast, and you should see the following option at the bottom: Click on the blue install button (my button says active because it has already been installed). Accessing Yoast To access the Yoast analyser, simply click on Posts on the left hand side of your WordPress Dashboard: Next, choose a post that you’re working on: Then, inside the Edit Post section, scroll down to the bottom, and you’ll see the Yoast Plugin. The Yoast Analyzer displays key SEO information on your post that looks something like this: Here’s what the colors mean: Orange: Meh†¦Your content is good...but not that good Green: Yay! Red: Change it. NOW. Here's how to make the most out of @yoast for your #WordPress blogAnalyzing your Content for Search Engine-Friendliness The first thing we have to understand in order to create search engine friendly words, is to understand that how Yoast breaks down your post. In this section, you will learn all about the different ranking points that Yoast identifies after years of being in the industry as the top plugin for SEO. Step 1: Enter Your Focus Keyword The focus keyword is what the Yoast plugin operates around with. It’s this section that helps Yoast to analyze your post, and give you all the useful information that you saw in the screenshot above. Naturally, it’s also the first step that you should take when you use this plugin to analyze your text for search engine friendliness. Now, you try it: Select a keyword that you want to rank for, depending on the topic that you’ve earlier decided. For example, in the case of my LinkedIn profile post, I naturally chose to rank for the keywords Linkedin profile. If you’re just starting with writing a blog, you might want to consider using long tail keywords (3 or more words as your focus keyword), but for the sake of this tutorial, we will just keep things basic. Once you’ve decided on the keyword that you want to rank for, input your keyword into the focus keyword section, and wait, as YOAST analyses your text, and churns out your report. Step 2: Keep Your Slug Short and to the Point Simply speaking, the slug is simply the end phrase that your post URL ends with. For example, this is the slug of my LinkedIn article: Take note that the slug cannot contain stop words, which we will cover in Step 3. Take note that the slug should be short, concise, and should not contain irrelevant information in regards to your keyword. If you’re wondering what irrelevant information looks like, it might include the following: The date of your post The category of your blog The time that you posted One general rule of thumb that you can steal from me is to simply use the objective of your article and effect that it brings for the user. For the sake of helping you to understand what objective and effect is, here’s a deeper explanation: Objective: What is the purpose of the article? What is the article based around? Effect: What end goal or effect does it bring the user? What benefits can the user expect out of the article? The first step is to go your headline, and identify what your objective and effect is. For example, going back to my LinkedIn article, my post title looks like this: As you can see, I’ve identified the objectives and the effect of the LinkedIn post, which then gives me a starting point for my slug. In this case, my objectives and effect look something like this: Objective: LinkedIn profiles. Obviously, since the entire article is dedicated to talking about LinkedIn profiles, this part is a no-brainer. Effect: Simple steps. It’s a list of simple things that readers can do to get their desired effect. Converts. What’s the point of writing up a LinkedIn profile if it doesn’t convert? This is a sure winner. When you piece together the Effect and Objective of your title, it becomes super easy for you to come up with a decent slug. Here are some examples that I came up with for my post: Powerful-linkedin-profile Highly-converting-linkedin-profile Simple-steps-linkedin-profile-converts As you can see, I chose the first one, because I felt that it was more direct, to the point, and more importantly, search engine friendly for that particular keyword. Now that you understand what a slug is, it's time to understand what stop words are. Quick #SEO tip: make your slugs search engine-friendly.Step 3: Inbound and Outbound links Links are at the heart of the internet. They help search engines understand website, and they also help humans to better reach and access information. In other words, every time you create a blog post, be sure to do your linking correctly, if you want both search engines and humans to love it. Links consists of two types: inbound and outbound. Inbound Links Inbound links are links that pointing internally within your site, and are also known as internal links. In other words, these are links that you point out to the other pages in your website. For example, if I were to do a post on content marketing, and the work that I have done as a Content Marketing Consultant, I could include a simple line in my post that says â€Å"after being in the Content Marketing field for 6 years...† I could then point a link from the sentence to a page where I talk more about my Consulting career, and how I can help my clients. Internal links help search engines to better understand where all the information is connected together, and how your site functions. This means that from a technical standpoint, it’s a bonus for the search engines, because they don’t have to run into walls every time they crawl your site. Also, internal links help your audience to stay on your site longer, because you are hopefully pointing them elsewhere with relevant information, which then helps them to understand what you do, and what your site is about. Needless to say, your bounce rate (the percentage of people who leave your site without any engagement with it) decreases because your visitors are now staying longer on your site, because they're more engaged with your content. For example, at Contentrific, I found that by increasing the number of internal links to my site by five, I found out that my bounce rate actually decreased by roughly 7%, which is not too bad for a start. How can adding internal links help decrease bounce rates?Outbound Links On the other hand, external links are links that are actually pointing out from your site. In other words, they are links that point search engines from your site to other websites. To really understand external links, it's best to use an example. Imagine that you have a new shoe company in town. You’re trying to tell the town hall to put up advertisements on their noticeboards, so that you can advertise your town. But imagine the town hall doesn’t really understand what you’re saying. â€Å"Is it an apparel shop?† â€Å"Do you sell food there?† Frustrated, you come up with a brilliant reference for them: â€Å"My shop is like a Nike of this town.† Now imagine the collective sigh that the town office gives you, when they finally understand it. If you haven’t guessed it yet, the town hall was Google in my example, and your shop was your website. By externally linking out to other authority sites like Nike (assuming your site sells shoes and sports apparel), it helps search engines like Google to better understand your site by referring your content and pointing them towards authority sites that have already been ranked highly. For example, if I were to do a post on content marketing, I’d make it a point to link out to other   learning resources on authoritative sites like Content Marketing Institute, Copyblogger, and any other sites that have been around for awhile. Think of Google as a learning baby,  and your objective is to teach this baby how to associate red with danger, green with go, and so on. Although it might not seem like a lot, these changes do contribute to an increased ranking when it all adds up. Don't worry that you might be pointing to your competitors, because in due time, you'll just rub the authority that they have, establishing yourself as the main voice in your industry as well. Step 4: Length of Text The length of your blog post plays a significant role in getting your posts to rank. Long-form blog posts are also increasingly becoming the most popular form of content of choice, because of the changes in Google’s algorithm in the recent years. So what exactly is long-form content? To put it simply, you can assume that you’re writing long form content when your blog posts go beyond 1,500 words. You’re writing long form content when your blog posts go beyond 1,500 wordsMy personal recommendation is to write content that goes above 2,500 words, since it has been proven extensively that this form of content is the ideal type of content that gets the most number of social shares and engagements  (assuming you don't have time to write mega posts of 8,000 words like I do). At every step of the way, you want to make sure that the content that you put out is not just there so that you can hit the word count, but actively works to elaborate and reinforce your main point. For example, if you're writing a post on LinkedIn profiles, you'd want to write extensively on the different aspects of a LinkedIn profile, instead of just the usual â€Å"create an account on LinkedIn and start filling it up†. A good start point for elaborating on your main topic is to find related topics and subtopics to write about. The key point is to fill up the meat of your content, so that it becomes an impressive hamburger that your readers will boast about to their friends. Step 5: Keyword Density Keyword density is simply technical jargon which basically means the number of times that particular Focus keyword appears in your content. For example, if my focus keyword is "linkedin profile," then the measure of my keyword density is the number of times the words â€Å"linkedin profile† appears in my entire blog post. In general, it is best to come up with keyword density of more than 1.5%; if you can't go higher than 2%, it would be best. Take note, however, that over-stuffing your posts with keywords is a bad thing. This gives a negative signal to Google that you're trying to flood your blog post with the key word, in an attempt to rank for it, instead of really providing information that shows value to the reader. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Step 6: SEO title Your SEO title is something that you want to pay particular attention to, mainly because your headline is a key make or break factor that determines whether or not a reader clicks through to your article. Now, this is where it gets a little bit tricky. It's tricky because marketers and bloggers like you have to come up with SEO titles that are both human friendly, which means it intrigues, persuades, and excites, but it also has to be easy enough for search engines to understand it at a glance. Fortunately, Yoast makes this extremely easy for us. Just follow the green button! Kidding. Recommended Reading: Here Are the 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% Step 7: Length of Page Title The next step that we have to take is to make sure that your page title isn't too Long. It's important for you to pay close attention to the length of the page title, since you wouldn't want your title to cut off mid way like so: Step 8: Focus Keyword Appears in URL Next, you have to make sure that the focus keyword that you've selected earlier is included in the URL. In other words, make sure that your focus keyword is included your slug as we've mentioned in step 2. This might actually get a little confusing, since we just covered the topic of effect and objective, but if you get your objective right, it’s a piece of cake. For example, if I were to do a blog post about tennis balls, and the main objective is tennis balls, why wouldn’t you place the words tennis balls in your URL? Chances are, you would. Step 9: First Paragraph of Copy Search engines tend to prioritize the words that you place in front of your copy, as opposed to the words at the back. More specifically, by placing your focus keyword in the first paragraph of your content, you’re telling Google â€Å"Hey! This keyword has been repeated in the page title, the URL, as well as the first paragraph!† What does that tell you? It tells you that the keyword is something that Google should pay extra attention to. For example, if I were to do a post on blogging, but I only mention the keyword â€Å"blogging† at last paragraph of my blog post, how relevant do you think my article is? Well, search engines work in roughly the same way as well. Recommended Reading: How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist Step 10: Meta Description Although the meta description has been widely debated by SEOs whether it is a ranking factor, it is generally agreed that they are relevant for driving human interaction with a site. This is because when a searcher searches for information about a particular topic or question on Google, the queries come back to him/her looking like this: The shaded portion is where the meta description is located. Can you see why it is still considered important, even though most SEOs think that it’s not considered a ranking factor? Think of your meta description as an elevator pitch of sorts. Its job is to condense the information in the post into either a question or a sentence, to attract the attention of the reader, and convince them to click  through. The important points that you must have in your meta description are: A value proposition of the article Clear, concise summary of the article Create points of intrigue about your article, so that the prospective reader is incentivised to click through Make sure that your keyword is also included in the Meta Description. You don’t need to place your keyword at the front of your Meta Description. Step 11: Single Instance of Keyword This might come as a shock to you, but when I first started out in SEO, I initially thought that the way to rank for keywords on Google was to create a ton of content around the same keyword! Boy, was I an idiot. But, now that I think about it, it makes perfect sense why I would think this way. It’s because most gurus online didn’t explain it clearly, or didn’t bother to explain it at all. When they say â€Å"create more content around your keyword†, it doesn’t mean create more content that are around the same keyword. Instead, what you should do is to create content around related keywords to your main keywords. Create content around related keywords to your main keywords.For example, in my LinkedIn profile writing article, my main keyword is obviously on LinkedIn profiles, but the topic is about LinkedIn in general. If I want to â€Å"create content around the same keyword,† what I should instead do is to find related keywords around the general topic â€Å"LinkedIn†, and find other keywords that are related to it. In this case, I can create come up with keywords such as: LinkedIn Publishing LinkedIn Sales Emails LInkedin Groups You get the point. When you create related content around a certain set of keywords (or keyword groups), you are in fact re-emphasising to search engine that your blog and website is about those particular group of keywords. Just don’t make the same mistake I did by using the same keyword over and over again- that’s suicide! Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Before We Proceed to the Human Side ... Whew! We just covered what it takes to write for search engines. That’s a lot to digest (I know, my content gets comments like that all the time), but it’s information worthy to know. But, since this post is also about writing for humans, let’s cover that in the next section. What About Human Readers? Obviously, since this post is about search engines and human readers, we can’t continue without defining what human reading is. For those of you who are experienced bloggers (as I know you are, because you use :P), you’ll know that YOAST provides another section that helps you to analyse your post, and see if it scores well in the human’s eye too. This section is called the Readability Section. Again, access your Yoast Analyzer in your Edit Posts page, then click on Readability. You should see the Analyzer display a completely different set of information on your post. Again, the colors green, orange and red mean the same thing as I’ve mentioned above. Understanding the Different Factors that Make Up Human-Friendly Words In the next section of our post, we're going to take a look at the different factors that give us an understanding of how to write persuasively toward human readers. But before we proceed, let's take a look at the objectives of writing for humans: We want readers to subscribe We want to persuade readers to take a specific action Readers of our content have to be convinced that the content has value They have to find that the information on the blog post is easy to consume Now that we've defined the objectives of writing for humans, let's see what Yoast gives us. Step 1: Subheadings Do you like to read chunks of messages that are lumped together? I didn’t think so. That’s where subheadings come in handy. Subheadings are headings other than the H1 tag in your blog post: Generally, you’d want to make sure that you follow these steps when you write content on your blog: Have a subheading every 300 words Include your focus keyword in your subheadings - this keeps things on track for the reader too Include only 1 H1 in your content Step 2: Write Sentences No More Than 20 Words Long This should be a no-brainer too. Generally speaking, when you write sentences that are short and concise, it's easier to read your content. Step 3: The Reading Test Recently, I started seeing plenty of bloggers and writers trying too hard to write like the â€Å"big boys†, where they staff a ton of technical jargon and hard to understand sentences into their posts. While it's important to show that you know your stuff, it can hurt readability in the Long run, and lose you more readers than you would otherwise. For example, this post could have been explained using terms like canonical keywords, technical on-audits, and so on, but I deliberately chose to right in a simple way. But why? Shouldn't we write to impress? No. You should instead write to achieve your blogging goals, which most of the time means getting new subscribers to your website. Think about it this way. How are you supposed to convince new visitors on your site, sign up for your newsletter when they don't have a clue what you're talking about? For that reason, I always make it a point to  write in a way that even a high school kid will be able to understand. As a rule of thumb, you should always assume the majority of your readers are total beginners. In fact, Copyblogger did a case study, and they found out the number of beginners visiting their site was a staggering 80%, while advanced users were at 20%. How much traffic did you just lose? In fact, total beginners are the people who are trying to search for information the most, and the most desperate for a solution. If you can put across a concept or technique easily, in a way that is able to relate to that pain point, why won't they subscribe to you? Recommended Reading: How to Build New Marketing Skills in 11 Simple Steps (Backed By Science) Step 4: Paragraph Length With the attention span of a reader significantly reducing, it becomes harder and harder for marketers and content creators to maintain the level of attention to the words that we are saying. This means that any small mistake with the formatting of your content will turn off your readers, and significantly increase your bounce rate. And when it comes to keeping the attention of your readers, one of the most important aspects of overall readability of your content is the length of your paragraphs. Why is it so important to have paragraphs done right? Because the length of your paragraph creates an overall look and feel of your content. Which would you rather choose to read? Chances are, you’d choose the one on the right. Tip: For best results, keep your lengths to 20 words per sentence and no more than three sentences per paragraph. Step 5: Transition Words/Phrases Transition words are words that help to guide readers along your content. They make reading your content easier, in short. When you write blog posts, especially blog posts that are actionable in nature, you’d want to use words like these: Step 6: Passive Voice If you take away one piece of advice today from this post, and it'd be to  never write in a passive voice. I say this again. Never write in a passive voice. But, what exactly is passive voice? I'll give you an example. Say for example we are writing a simple sentence describing an elephant in a forest. Can you guess which voice is passive, and which is not? â€Å"The elephant went through the forest and came out a teddy bear† Versus: â€Å"An elephant is the best companion that you can have when you go to the forest, because it’ll become a teddy bear† The first one is the passive voice. Passive voice makes your content dull, monotonous, and irritating to read, because the reader is not a part of the action. For example, Ramit Sethi, one of the world’s top bloggers, uses a ton of active voice in his content. This keeps his content engaging, and is the main reason why readers read to the last sentence. Why should you never write in passive voice?Four Additional Tips So†¦ the key idea is to follow whatever Yoast tells us, and we’ll be alright, right? Well, not quite. You see, much as Yoast is a great plugin, it can only do so much by analyzing our text. The truth is, there are many other ways that you can improve your content, so that both search engines and your readers will love it. Since there are an endless number of ways that you can go about doing it (maybe I should come up with a blog post about it in the future), I’ll just list down four simple steps in this post that you can take additionally to improve your content.

Why do Organizational Change Initiatives Often Fail Research Paper

Why do Organizational Change Initiatives Often Fail - Research Paper Example How to change may differ across organizations but change is essential for progress or as Abrahamson (2004) calls it â€Å"creative destruction†. Without pain no change is possible and the justification for change is â€Å"change or perish†. Change could involve a process, technology or public process. Research indicates that almost 56-70 percent of mergers and acquisitions fail to achieve the intended objectives while 90 percent of culture change initiatives fail (Atkinson, 2005). If the change objectives are not achieved, the organization should strive to evaluate the causes of failure. Once the causes can be identified it may be possible to apply change management procedure to achieve the change objectives. Consequences of change failure can be disastrous. Change failures not only result in waste of resources but when changes fail people go cynical and lose motivation to work. Failure in managing change can lead to preconceptions and perceptions that can have a demora lizing effect on employees. The causes of failures that have emerged include shortcomings in change leadership, insufficient attention given to the complexities in the change process, or repetitive change syndrome resulting in initiative overload, change chaos and cynicism. Failures could also occur due to lack of clear compelling statement or vision, or when there is no definite plan or directives, no goals and programs, no methods or deadlines. Speeding up the change process could lead to errors that could be devastating. Management may also fail to recognize that adjustment to change could take time. Various tools have been suggested to manage change effectively the most important suggestion being that change requires effective leadership; it requires more than just managing change. This should be a visionary leadership where the vision is effectively communicated to the people concerned. Empowerment is another effective tool to obtain the intended outcome in the change process a s empowerment helps eliminate the obstacles while it also reduces the alienated feeling that employees develop. However, a practicing manager needs to ensure that the stakeholders are involved in the change process from the very beginning. No sense of urgency should be transmitted as this could end up in change chaos. Communication should be honest and be able to generate trust and confidence. Short-term wins should be created as it is an effective tool in receiving cooperation for furthering the process of change. This research was conducted to synthesize the varied perspectives on change leadership and change models that could help an organization to achieve the change objectives. The research will review the top reasons for change initiative failure and how they can be remedied. Various change models of renowned scholars such as Kotter, Lewin, Bridges and Abrahamson have been reviewed and evaluated. 2. Literature Review 2.1 Causes of failure in the change process 2.1.1 Resistance to change Manifestation of resistance Employee resistance to change can be exhibited or communicated in a number of ways, the employees could express cynicism or they may not be â€Å"open† to change or â€Å"not ready† for change (Peccei, Giangreco & Sebastiano, 2011). The resistance to change manifests itself mainly through low-engagement in pro-change behaviors. There can even be more active anti-change behaviors as when people speak out in public against the change or when they undermine its implementation. Resistance is often displayed passively and covertly, asserts Atkinson. If they were displayed in a forthright manner it would have been possible to deal with them logically. Some times staff may attend a change project and display approval but underneath this external facade they nurture

Gold Standard and The Foriegn Exchange Essay Example | Topics and Well Written Essays - 1000 words

Gold Standard and The Foriegn Exchange - Essay Example Kemmerer (1944) defines gold standard as â€Å"a monetary system where the unit of value, in terms of which prices, wages, and debts are customarily expressed and paid, consists of the value of a fixed quantity of gold in a large international market which is substantially free.† (p. 134) From mid 1870s more and more countries started to value their national currencies against gold. In the 1920s fixing a gold value for the currency ensured stable exchange rates which boosted external value of it and consequently ensured the stability of internal prices. The gold standard period is characterized by national governments policy aimed at preserving the value of the currency (Milward 1996, p.87) Very simple in its origins gold standard was declared to support national currencies serving as an equilibrating mechanism reducing foreign exchange risk and eliminating the risk of destroying governmental policies. Each country has a domestic supply of money backed by its domestic reserves of gold. If a Treasury printed banknotes not backed by the gold standard, the result would be individual requirements to exchange the excess banknotes for gold. (DeLong 1997) Countries which joined fixed exchange rate standard were enjoying long-run price level stability and predictability, stable and low long-run interest rates, stable exchange rates which contributed to massive capital inputs to the worlds developing countries. (Bordo and Schwartz 1996, p.11) As historically-specific institution the gold standard had been supported by all industrial-economy governments to maintain convertibility of their currency. Under the gold standard not only trade expanded but also international capital markets developed. It allowed considerable investments into enterprises in other industrializing, mineral-rich countries which benefited greatly the economies of these countries. The gold standard ensured the entrepreneurs engaged in international trade from foreign exchange

Manipal University Letter Of Recommend Essay Example for Free

Manipal University Letter Of Recommend Essay I am serving as Associate Professor in Department of Computer Science at Manipal University, Jaipur and before that I served for 9 years as a Professor in Department of Information Technology at Poornima College of Engineering. I am glad to hear of his decision to invest in a global academic tenure and am pleased to write this recommendation in support of Nitin’s application for admission to the Graduate Program at your institute. I am well aware of the responsibilities of serving as a recommender and can assure the committee of the authenticity of my statements herein. I have known him for over 4 years and have come to know him quite closely in my capacity as his professor and project guide. I taught him his related courses: Open Source Technology, Design and Analysis of Algorithms, Datamining and Warehousing, Computer Networks and Information Protection and Security. I have also supervised him in laboratory and seminar work. Nitin has shown a great interest in my class from day one and has convinced me of a deep interest in the field of Networking and Security. I have had the opportunity to guide him over the period of one year in his main research interests. He has been uniquely inquisitive about the Linux Systems deployed in practice and of late has shown great interest in Network and Security Administration. He has given a seminar on Ethical Hacking to his peers and is now a Certified Ethical Hacker. He and his team developed a Software Application named â€Å" Spithra â€Å" through which you can run some windows program like Notepad++, VLC, Counter Strike game, Web Browser in Linux. As the project relies heavily on the use of Linux Essentials, Nitin painstakingly got conversant in its use. He is very regular and punctual in submitting his assignments. He is systematic and assiduous in his approach. He does not hesitate to seek clarification, which helps him in a clear understanding of the logic and the concepts. In fact some of his questions set me thinking and this helped me to learn in the process. He is an unobtrusive, silent performer and wears his attributes well. He enjoys an excellent reputation and has earned the respect of his teachers and peers alike. He is very articulate and this enables him to interact well and to participate in various activities, including teaching and research. Nitin proved himself at every point of the program he was pursuing and was definitely an asset to our institution. His pleasant disposition enables him to work productively in teams and convinces me of his ability to groom as a researcher. I think that his zeal for learning and his perseverance as well as his industriousness amply qualify him for graduate studies. In summation I would say Nitin is an appropriate candidate for this program and will contribute energetically to both the cultural and academic environment there. An opportunity to undertake Master’s Program will definitely enhance the candidate’s profile and open up for him the kind of research platforms that he is ideally suited for. I therefore request a favorable review of his candidature and also financial assistance for him so that he is facilitated in his efforts. I recommend Nitin without any reservations and request the Admission Committee to review his application favorably. Dr. Sumit Srivastava Associate Professor, Deptt. of Computer Science Manipal University, Jaipur sumit. [emailprotected] com.

The Iran Hostage Crisis Essay -- Diplomacy

President Carter’s New Year’s 1979 toast to the Shah at a state dinner in Tehran, announcing that he was "an island of stability in one of the more troubled areas of the world†, set the tone of the stance the United States had with the Shah which indicated support. This led to the trigger of The Iran Hostage Crisis that lasted 444 days, in which Carter allowed an ally, the unpopular Shah to flee to the New York to receive medical care for his cancer and escaping the Iranian Revolution. On November 4th 1979 student demonstrators raided the US Embassy in Tehran, capturing 66 Americans, in which 13 women and minority hostages were let go almost immediately and 1 ill man shortly after. The dislike the Iranian people had for the United States began in the 1950’s, whereas the United States became allies with non-communist regimes, regardless of their country’s people support. 1953 marked the US’s decision to become an ally with the Shah, the leader of Iran. The United State’s tie with the Shah involved using Iran’s oil wealth for economic development, furthermore he purchased billions of dollars worth of weapons of security from the US. In 1979 the monarchy was overthrown by radical Islams that were supporters of Ayatollah Khomeini, a Shia Muslim religious scholar. The motive of the Iranian students was to demonstrate their rebellion against the Shah, in which their demand was the return of the Shah for trial then execution, additionally they asked that the US stay out of their country’s internal affairs. Carter’s approach imposed the protection of the American hostages but also ensuring the alliance with Iran, this had a negative response that affected him being reelected. Carter entered office in 1977, a crucial time of America’s... ...Annapolis, MD: Naval Institute, 1985. Print. Smith, Steve. Policy Preferences and Bureaucratic Position: The Case of the American Hostage Rescue Mission. International Affairs (Royal Institute of International Affairs 1944-) Vol. 61, No. 1 (Winter, 1984-1985), pp. 9-25 Published by: Blackwell Publishing on behalf of the Royal Institute of International Affairs Article Stable URL: (JSTOR) Hollis, Martin and Smith, Steve. Roles and Reasons in Foreign Policy Decision Making. British Journal of Political Science. Vol. 16, No. 3 (Jul., 1986), pp. 269-286. Published by: Cambridge University Press. Article Stable URL: (JSTOR) Pbs. "WGBH American Experience . Jimmy Carter . The Iranian Hostage Crisis | PBS." PBS: Public Broadcasting Service. 1996. Web. 07 Apr. 2011. .

Differences in Business Practices in Islamic Countries Compared to the United States Essay

The purpose of this paper is to give professionals working in Islamic countries a better understanding of the business system in those countries. The Islamic world may be complex as its 1.3 billion people, but there is one rule is straightforward for all Westerners and should never be broken if you want to do business in this area. â€Å"One thing you do not bring up is the Palestinian-Israeli situation.† Advised Samuel L. Hayes III, an expert on Islamic finance and an emeritus professor of investment banking at Harvard Business School. (Lagace, 2002) Business people, particularly Westerners who work in this region of the world or do business with an Islamic business person, need to understand the extent to which religion and Islamic law are intertwined at all levels of society, including commerce, to greater and lesser degrees depending on the country. â€Å"This law is seen as deriving from direct, divine command.† Said Vogel. â€Å"This is important to grasp.† (Lagace, 2002) Keywords: Koran, Islamic Law, Islamic World When doing business within an Islamic country you must understand the basic tenets of the Islamic religion as it relates to commerce. Knowing this you will have an easier time abroad. Contracts should be fair to all parties. A partnership is preferred over hierarchical claims. (Lagace, 2002) Any type of speculation is prohibited. There is no gambling. â€Å"For instance, if you invested in an Islamic mutual fund, among those industries which would be barred from representation as funds would be the gambling industry. But gambling also relates to futures to currency hedging; so it’s a major situation that you have to be aware of† (Lagace, 2002) this is also found in the Qur’an. â€Å"O you who believe! Intoxicants and gambling, sacrificing to stones, and divination by arrows are an abomination of Satan’s handiwork. Eschew such abomination, that you may prosper† (Qur’an 5:90). Interest is prohibited. â€Å"Those who devour usury will not stand†¦.Allah has permitted trade and forbidden usury†¦. Allah will deprive usury of all blessing, but will give increase for deeds of charity†¦Ã¢â‚¬  (Qur’an 2:275-6). â€Å"O you who believe! Devour not usury, doubled and multiplied. But fear Allah, that you may really prosper† (Qur’an 3:130) this isn’t always practiced, but it is the theory. Compassion is required when a business is in trouble. â€Å"Those who devour usury cannot stand†¦. That is because they say, trade is only like usury; yet Allah has allowed trade and forbidden usury†¦. Allah does not bless usury, and He causes charitable deeds to prosper, and Allah does not love any ungrateful sinner. Oh you who believe! Be careful of your duty to Allah and relinquish what remains due from usury, if you are believers. If the debtor is in difficulty, grant him time until it is easy for him to repay. But if you remit it by way of charity, that is best for you if you only knew.† Qur’an 2:275-280 In conclusion, there are basic rules when dealing in an Islamic country that must be followed. Never mention the Palestinian-Israeli situation. Speak English when making deals; this is a status for them to speak English. Send a woman to do a man’s job. Appreciate the intertwining of religion and Islamic law. Show compassion for a business in trouble. (Coady, 2013) These basic principles that the Islamic countries follow are not the bias principles that we here in the States follow. We are taught to make a profit and anything much less is a failure in the business world. We must understand to do business with other countries, especially Islamic countries where religion and business go hand and hand we sometimes have to forget our ways and be flexible. When in Rome, do as the Romans.