Bystander Apathy And Effect Of Bystander - 1084 Words

Bystander Apathy and Effect Bystander effect, or also known as bystander apathy, is a social psychological phenomenon that attributes to cases in which others do not help people in need while others are around. The possibility of help is contrarily connected to the amount of bystanders. Basically, the larger amount of bystanders the less likely people will help the one in need. Various variables help to explain why the bystander effect occurs. These variables include: ambiguity, cohesiveness and diffusion of responsibility (Wikipedia Contributors). It was a Friday March 13, 1964, 28-year-old Catherine Genovese had arrived home when she was attacked with a blade by a man named Winston Moseley. She yelled for someone, anyone to come and help her. People didn t move an inch to help. People didn t want to get involved was what they said, they didn t call the police. The attacker saw apartments illuminate nearby. He knew people were watching the crime he had started. He ran off and left her dragging herself to her doorstep slowly dying; later her attacker decided to go back and finish the death he had started because, as he confessed later in court: It didn t seem like anyone was going to stop me! Although weak and almost dead, she again yelped for help. Of 38 witnesses there was not one person who helped in any way shape or form. By the time the authorities were eventually notified of the situation, she was no longer alive. Why did nobody help her? Were theyShow MoreRelatedAim The experiment described below was aimed at investigating bystander apathy and try and relate700 Words   |  3 Pages Aim The experiment described below was aimed at investigating bystander apathy and try and relate to it to diffusion of responsibility. The bystander effect has been greatly examined and investigated leading to several conclusions, with diffusion of responsibility being one of the most prevalent. The theory holds that a person is more willing to assist another person in distress when he is alone. When a person is comes across a person in distress and there are other people around, he is less willingRead MoreThe Sunflower By Simon Wiesenthal Essay1384 Words   |  6 Pagesthis agreement usually ends, however, is on the question of, â€Å"What makes a person a leader?† Whereas some are convinced that people are natural born leaders. Becoming a leader consists with a few reasons such as developed leadership skills, the bystander apathy, and the diffusion of responsibility. Leadership is a honorary degree that contains many practices to which can truly affect his/her position into leading others. Leadership can be a particular ability that can either be a mental or a physicalRead MoreBystander Effect Essay1389 Words   |  6 PagesThe Bystander Effect The Bystander effect is a controversial theory given to social phenomenon where the more potential helpers there are, the less likely any individual is to help. A traditional explanation for this Bystander Effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. (Kyle et al.) The Bystander effect, also known as the Genovese Syndrome, was created after the infamous murder of â€Å"Kitty† Catherine Genovese in 1964, on the streets ofRead MoreThe Bystander Effect Of An Emergency Situation882 Words   |  4 PagesThe bystander effect is when an individual will be discouraged from intervening in an emergency situation due to the presence of others. There are many reasons why we help people in emergency situations and these reasons include evolution, modelling and social norms. We also consider the rewards and exchange. Evolution shows that we are biologically predisposed to help others. We have a preference for helping blood relatives because this increases the chance for the helper’s gene to pass on toRead MoreThe Bystander Effect Is Caused By Diffusion Of Responsibility1470 Words   |  6 PagesCritically evaluate the claim that the bystander effect is caused by diffusion of responsibility. The bystander effect (or bystander apathy) is a multifaceted social psychological phenomenon depicting that there is a lesser chance of an individual intervening and helping in an emergency if there are other bystanders present (Hogg and Vaughan, 2014). Diffusion of responsibility is one hypothesised cause of the bystander effect. A person assumes that others present will take action, resulting in aRead MoreBystander Effect Essay1403 Words   |  6 PagesThe Bystander Effect is a controversial theory given to social phenomenon where the more potential bystanders there are, the less likely any individual is to help in emergency situations. A traditional explanation for the cause of the Bystander Effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. (Kyle et al.) The Bystander effect, also known as the Genovese Syndrome, was named after the infamous murder of â€Å"Kitty† Catherine Genovese in 1964,Read MorePsychological Research Into the Behaviour of Bystanders Essay example968 Words   |  4 PagesPsychological Research Into the Behaviour of Bystanders The first researchers to investigate systematically the circumstances in which bystanders are and are not likely to intervene to help others were Latane Darley. The tragic case of Kitty Genovese in 1960s New York acted as a catalyst for research studies since the case highlighted concepts such as bystander apathy and the unresponsive bystander. Latane and Darley have shown through research that we are lessRead MoreThe bystander effect Essay1223 Words   |  5 Pagesdefinitive example of the bystander effect, the social phenomenon in which individuals are less likely to help someone in distress if there are other people present. The bystander effect occurs wherever there is a situation that is ambiguous, or where a lack of action can be rationalized by a diffusion of responsibility in a large group, or where the presence of others presents a significant risk to the bystander such that he or she is afraid to provide help. The bystander effect results from peopleRead MoreWhy Some People Fail to React or Act during an Emergency Situation1211 Words   |  5 Pagesmake people less likely to help a victim. This is known as the bystander effect. Having others around you makes you feel less responsibility and want to make the correct social decision. If a person were by himself or herself, this effect would not happen because they are not feeling judgment of those around and all the accountability is on them. The articles for this paper look at experiments conducted to test the bystander effect and how participants act according to social norms. For exampleRead MoreThe Psychological Phenomenon Of The Bystander Effect1091 Words   |  5 Pagesarticle is about the psychological phenomenon. For the bystander effect in radiobiology, see Bystander effect (radiobiology). The bystander effect, or bystander apathy, is a social psychological phenomenon that refers to cases in which individuals do not offer any means of help to a victim when other people are present. The probability of help is inversely related to the number of bystanders. In other words, the greater the number of bystanders, the less likely it is that any one of them will help

Jane Eyre by Charlotte Bronte Essay - 2070 Words

Jane Eyre by Charlotte Bronte Jane Eyre, a novel about an English woman’s struggles told through the writing of Charlotte Brontà «, has filled its audience with thoughts of hope, love, and deception for many years. These thoughts surround people, not just women, everyday, as if an endless cycle from birth to death. As men and women fall further into this spiral of life they begin to find their true beings along with the qualities of others. This spiral then turns into a web of conflicts as the passenger of life proceeds and often these conflicts are caused by those sought out to be guides through the journey of life but merely are spiders building a magnificent web to catch its prey. In Jane Eyre, Brontà « uses the literary elements of†¦show more content†¦Brontà « uses the character element of appearance to show that corrupting people often influence others by their mere charismatic look. This is shown through the description of Edward Rochester as he first meets Jane and begins his moral capt ure of Jane. â€Å"He had a dark face, with stern features and a heavy brow; his eyes and gathered eyebrows looked ireful and thwarted, just now; he was past youth’ but had not reached middle age; perhaps he might be thirty-five. I felt no fear of him and but little shyness.† (p.142) These words spoken by Jane clearly show that by a slight glance, without even knowing a person, a conclusion is made; Jane’s decision here is that Rochester is her protection, her scapegoat out of her life of solitude. She also mentions how she doesn’t fear him, allowing the audience to sense his commanding aura as if it were a protective wall giving this young shy lady the ability to comfort herself in this strange new acquaintance. Jane continues by saying, â€Å"Had he been a handsome, heroic-looking young gentleman, I should not have dared to stand thus questioning him against his will and offering my services unwillingly.† (p.142) This is an example of the theory that women choose to be with men that they feel will ensure them with protection and strong healthy children. Every woman has her vision of that prince charming that will ride in on his steed and woeShow MoreRelatedJane Eyre By Charlotte Bronte1601 Words   |  7 Pagesfeminist, one must see it through the lens of the time and place Brontà « wrote it. Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre was a feminist work in that Bronte expressed disdain for oppressive gender structures through the voice of Jane Eyre, and the actions of Bertha Mason. Jane Eyre was a steamy novel for its time, with imagery as blatantly concealed as Jane’s description of Rochester’s hand as being â€Å"rounded, muscular; and vigorous†¦long, strong†¦Ã¢â‚¬  (Brontà « 312) A modern reader might blush at the description and itsRead MoreJane Eyre By Charlotte Bronte1437 Words   |  6 Pagestools that depict history. One great work of art that portrays these constant struggles is Jane Eyre by Charlotte Brontà «. While addressing social issues of a governess, Brontà « also tackles Victorian society’s corrupt and unjust ideals by using different settings and characters such as Mr. Rochester and Gateshead Manor. In Jane Eyre, the depiction of a rigid social class restricts the protagonist, Jane Eyre, from marrying her love, Mr. Rochester. Sadly, Jane’s relationship is also jeopardized by passionRead MoreJane Eyre By Charlotte Bronte1374 Words   |  6 PagesJane Eyre by Charlotte Bronte Within the specter of the Gothic fictions arises the atmosphere of gloom, terror, and mystery with some elements of uncanny challenging reality. One major characteristic function of the Gothic fictions is to open the fiction to the realm of the irrational and perverse narratives, obsessions, and nightmarish terrors that hide beneath the literally civilized mindset in order to demonstrate the presence of the uncanny existing in the world known rationally through experienceRead MoreJane Eyre by Charlotte Bronte781 Words   |  3 PagesThrough her trials and tribulations, Charlotte Bronte has kept her passion for poetry alive and remains as one of the most influential British poets of all times. Even though she is one of the most famous female writers of all times, she is mostly famous for her most popular novel Jane Eyre. Charlotte Bronte has experienced more tragedy in her life than happiness by losing her mother and all five of her siblings. But, in her moments of tragedy, she expre ssed her feelings through poetry. As a resultRead MoreJane Eyre, By Charlotte Bronte949 Words   |  4 PagesSurrounded by witnesses, Jane stands in front of the minister, poised to take her marital vows as the mystery of Thornfield unravels. Unbeknownst to her, Rochester’s actual wife, Bertha Mason, is within close proximity.The knowledge of Bertha, and the mystery, will pose as a test to Jane s morals and her character. Through Jane Eyre, a powerful Victorian-era novel, Charlotte Bronte portrays the role of women in Victorian society while masterfully solidifying Jane’s role as its polar opposite: anRead MoreJane Eyre By Charlotte Bronte1714 Words   |  7 Pages Jane Eyre by Charlotte Brà ¶nte voiced the radical opinions of Brà ¶nte on religion, gender, and social class. Jane Eyre, a young orphan who lived with her vituperative aunt and cousins, strayed away from the Victorian ideals of a woman and established a new status for herself. Jane Eyre was originally written in 1827 and was heavily influenced by the late gothic literature of the 19th century. Gothic literary aspects such as supernatural occurrences, mysteries and dark secrets, madness and dangerRead MoreJane Eyre, By Charlotte Bronte1620 Words   |  7 PagesIt is often said that it is the role of literature to challenge and confront the conventional values of a society. In the novel, Jane Eyre, by Charlotte Bronte the idea of challenging and confronting conventional values is stressed often. Perhaps it is in relation to the author herself, as seen in the autobiographical elements recognizable throughout the novel. Some of these autobiographical elements include the form of which the novel is written in, called Bildungsroman where the story is focusedRead MoreJane Eyre By Charlotte Bronte1203 Words   |  5 PagesThe nineteenth-century Jane Eyre by Charlotte Bronte is considered to be a gothic novel. Gothic literature took place mostly in England from 1790 to 1830, falling in to the category of Romantic literature. The Gothic takes its roots from previous horrifying writing that extends back to the Middle Ages and can still be found in writings today by many authors including Charlotte Bronte. The strong description of horror, abuse, and gruesomeness in Gothic novels reveals truths to readers through realisticRead MoreJane Eyre, By Charlotte Bronte929 Words   |  4 PagesIn Jane Eyre, by Charlotte Brontà « explores how Jane wants to find love--not just romantic love but to value and sense of belonging. The book challenges how the language of middle-class love affects the way a character’s self-identity can alter the action, how Jane sees herself later when she found love and sense of belonging as independent women. When Jane was a child she struggles to find her own identity Jane begins to change through her journey once she realizes her own identity and this helpsRead MoreJane Eyre By Charlotte Bronte1359 Words   |  6 PagesFollowing the ex periences of Jane Eyre, Charlotte Bronte, expresses many elements of gothic literature throughout her novel Jane Eyre. In her perfect understanding of gothic literature, she expresses the three types of evil commonly found in gothic literature, including the evil of the supernatural, the evil within or the instinctual evil motives of humans, and lastly, the evil because of societal influence. Jane Eyre experiences all of these three evils with her aunt and three cousins with her residency

The Elderly in the Community - 1472 Words

As one ages, the body accumulates a myriad of multidimensional changes in the realms of physical, biological, psychological, and social alterations. These changes can manifest from a deficiency in one area or an abundance in another. According to the student nurse, these changes can be functional, potentially dysfunctional, or dysfunctional based on Gordon’s Functional Health Patterns. The student nurse conducts a similar interview and assessment process with each patient to gather subjective and objective data related to the health and wellness of the individual. The function of the student nurse’s interview process using Gordon’s Functional Health Patterns reflects the purpose of the interviewing an elderly individual in the†¦show more content†¦This health pattern is dysfunctional with a nursing diagnosis of risk for falls related to difficulty with gait. This is the second priority mainly because of her history with two falls within the last y ear. The objective data supports this as the second priority due to an unsteady, hunched gait when ambulating and a scar on her head. When E.K. walks her face is looking down and her upper torso is hunched forward. The subjective data which supports this nursing diagnosis includes her admitting that she had two falls which resulted in minor injury within the past year. The scar on her head is from the most recent fall which resulted in several staples. Even though there are no stairs in her home, she accredited that both falls were due to losing her balance and not being able to prevent herself from falling to the ground. The accumulation of the objective and subjective data support this health pattern as dysfunctional and the second priority nursing diagnosis. The third priority nursing diagnosis is under the elimination health pattern. This health pattern is dysfunctional with the assigned nursing diagnosis of situational urinary incontinence related to inability to control p assage of urine. This is the third priority to the nurse because of the associated skin breakdown risks related to urinary incontinence. The objective data was notShow MoreRelatedA Community That Effects The Lifestyle Of The Elderly Essay1186 Words   |  5 PagesThe care of the elderly population is growing issue in countless modernized countries. This is a topic that people from across the world are looking into, and hoping to better the lives of those effected. â€Å"Aging isn’t just a biological process — it’s also very much a HYPERLINK http://isdpr.org/isdpr/publication/journal/25/1996-07-25-01-03.pdfcultural one.† ( HYPERLINK http://www.huffingtonpost.comwww.huffingtonpost.com) This paper will discuss the different aspects of a community that effects theRead MoreCommunity Health Promotion : The Growing Population Of Elderly1693 Words   |  7 PagesCommunity Health Promotion The rapidly growing population of elderly creates challenges for local and national government agencies as well as individuals as they deal with health care, employment, housing, social security and other issues that concern the older population. Today local communities play a vital role in improving the quality of life and promoting health of their older residents. Specifically, senior centers are becoming more popular than ever among older adult populations as theyRead MoreDiscrimination towards the elderly community is constantly being tolerated across the world. A600 Words   |  3 PagesDiscrimination towards the elderly community is constantly being tolerated across the world. A definition of age discrimination can simply be put into terms as; stereotyping and discriminating against a certain individual or group of people based upon their age. Which can also be classified as ageism: defined as the prejudice against older individuals that can lead into age discrimination.Th e elderly community is one common group of people that are constantly being put under discrimination becauseRead MoreThe Social Determinants Of Food Deserts And Food Insecurity Essay1680 Words   |  7 Pagesby food deserts and food insecurity is the nation’s elderly population which is, by most standards, defined as those individuals aged 65 and older. The following paper investigates this phenomenon by addressing the elderly population of Ada County, Idaho as representative of this diverse and often disenfranchised population. The paper investigates the issue of food deserts and food insecurity that threaten the health and wellbeing of the elderly in the context of the various elements of social determinantsRead MoreParole For The Elderly1147 Words   |  5 Pagesï » ¿ Parole For The Elderly CJHS/430 Evelyn Diaz 12/08/14 Tina Sebring Paroling the elderly and sick could be the best way to deal with the cost and overcrowding of he prisons. There is a large number of inmates who are elderly and have served half their sentence or more. Even though this is a good idea there are many factors that need to be taken into consideration. The most important of these factors is community safety. In this paper, we will discuss the arguments for and against keepingRead MoreDepression With Elderly Women1603 Words   |  7 Pages Depression with Elderly women Aremelder Johnson Steiner Leigh HDC 542 University of Illinois in Springfield, Illinois What do we still need to know about your vulnerable population and what programs address their needs? What programs and policies are needed? Social and demographic trends are making information and assistance services increasingly important to the average American family. Americans live longer and require more help to cope with chronic conditionsRead MorePreventing Falls Among The Elderly Population1390 Words   |  6 Pagesproblem among the elderly population. The incidence rates of falls among the Hong Kong’s community-living elderly stood at 26 percent, while the incidence of new fallers stands at 198 falls per 1000 individuals per year. Whereas, one-year prevalence level of falls was identified to be 19 percent with the mean number of falls annually for a faller being 1.4 falls. Forty-seven of the falls in a year were identified occur indoors while the rest outdoors. Around a third of the elderly population aged overRead MoreThe Age Of Elderly People1621 Words   |  7 PagesResearch shows that in developed nations the average number of elderly people is increasing or is bound to increase over the n ext decades. This is because the condition of living, the lifestyle in these nations supports the elderly to the point where their lives become sustainable even as they grow old. Nations like Sweden and Germany are already experiencing this. Currently, the number of young people in the world tops the list of the age groups with the most population. The world is also on theRead MoreFood Assistance Programs For Food Aid Programs1450 Words   |  6 Pages† As a result of this data an increase in societal level food interventions are important to implement to meet the nutritional needs of the elderly. Food assistance programs can be a solution to address this problem. The importance of elders of having the appropriate foods for health and the struggles they have in acquiring these foods suggests that elderly food assistance programs might develop better ways of helping them obtained such foods (Wolfe et al., 2003). Food assistance program that existRead MoreThe Treatment Of Elde rly Abuse1520 Words   |  7 Pages Treatment of Elderly abuse The types of treatment available to the victims of abuse will vary depending on each individual situation and type of abuse received; some of the most common forms of abuse come in the form of verbal and mental abuse. According to Martin (2014) working with adult victims remains very unpopular therefore treatment present a challenge in the human services field, some of the recommended intervention strategies included but are not limited to are the following. When any type

An Inspector Calls Study Essay Example For Students

An Inspector Calls Study Essay Everyone played a significant roll in this play and everyone acted irresponsibly especially Mrs Birling and Eric who basically finished her off. Eric raped her and got the girl pregnant and Mrs Birling was prejudiced against her and turned her down from the charity. The younger generation show regret that the older generation will not accept. Eva is made to sound like quite a nice shy girl. She can just about make a living on the wages from Birling and Co. As she can only just make it through life she had a reason to start a strike for higher wages. She might not have been able to buy new clothes or luxury items. She had no right to laugh at Sheila in Milwards (a rather famous and well thought of shop) if she actually was laughing at her but as there is no proof of that she got sacked as ordered by Sheila. This really put her in a depressed situation as it was like she had found a new home here and had now been kicked out because a good customer was in a bad mood. She changed her name to Daisy Renton and was then rescued from a womaniser (Joe Maggarty) by the son of Sir George Croft, Gerald who was dating Sheila Birling. When he rescued her he brought her a drink and they talked. A few days later they met again by arrangement and this time Gerald found out that she had no home as shed been thrown out of her back room as she wasnt paying the rent. He gave her the key to a hotel room which a friend had given to him to look after. He then kept forcing her to take money from him. This affair went on for a while but one day she knew it would have to stop and then it did. Gerald gave her enough money to last her for a few months. She went on holiday but came back after a while. She then met Eric Birling when she had run out of money and they also met in the palace bar. Eric was drunk but she was quite tipsy as she had had very little food that day. Eric took her home and then raped her getting her pregnant which she couldnt have avoided as Eric threatened her. They met again by accident in the palace bar and this time they talked and that was when Eric found out that she was pregnant. He stole money from his fathers office and tried to give it to her to support her and his child but she refused when she figured out it was stolen. She abandoned him and then went to a charity for help. She told the head of the charity, Mrs Birling that her name was Mrs Birling as she was in a way engaged to Eric. Mrs Birling became prejudiced against her and didnt believe another word she said as it was very difficult to believe. Although Daisy had told the truth all along Mrs Birling still refused her and told other staff to refuse her as well. No matter how much Eva begged it did no good against the ruthless Mrs Birling. She could then think of nothing else to do but end this miserable world called life and did so by drinking some bleech and burning her insides out. Mr Birling fired her from the job for a perfectly good reason but he could have raised the pay a little as the workers were only trying to get paid more so they could support or raise their family and he was being selfish trying to make as much money as he could. What interests me is that Eva is the only worker who gets fired in the script and all the other workers are basically forgiven so why didnt Eva also get forgiven? He believes that people have to make their own way through life and support family. He will not accept any responsibility as he is very stubborn and feels his way to run a business is the right way .u46bef19df4a2e568ccb43e3ce79d908e , .u46bef19df4a2e568ccb43e3ce79d908e .postImageUrl , .u46bef19df4a2e568ccb43e3ce79d908e .centered-text-area { min-height: 80px; position: relative; } .u46bef19df4a2e568ccb43e3ce79d908e , .u46bef19df4a2e568ccb43e3ce79d908e:hover , .u46bef19df4a2e568ccb43e3ce79d908e:visited , .u46bef19df4a2e568ccb43e3ce79d908e:active { border:0!important; } .u46bef19df4a2e568ccb43e3ce79d908e .clearfix:after { content: ""; display: table; clear: both; } .u46bef19df4a2e568ccb43e3ce79d908e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u46bef19df4a2e568ccb43e3ce79d908e:active , .u46bef19df4a2e568ccb43e3ce79d908e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u46bef19df4a2e568ccb43e3ce79d908e .centered-text-area { width: 100%; position: relative ; } .u46bef19df4a2e568ccb43e3ce79d908e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u46bef19df4a2e568ccb43e3ce79d908e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u46bef19df4a2e568ccb43e3ce79d908e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u46bef19df4a2e568ccb43e3ce79d908e:hover .ctaButton { background-color: #34495E!important; } .u46bef19df4a2e568ccb43e3ce79d908e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u46bef19df4a2e568ccb43e3ce79d908e .u46bef19df4a2e568ccb43e3ce79d908e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u46bef19df4a2e568ccb43e3ce79d908e:after { content: ""; display: block; clear: both; } READ: "Romeo and Juliet" was, and still is the most famous tragedy of all time EssaySheila was very stuck up and nasty until she knew that the death of Eva was partly her fault as she could have been more sympathetic and ask why she was laughing as Eva sounds like a very nice person. Sheila had no right either for taking out her anger on Eva and should have waited until she had cooled down a bit before taking any action. Although she did what she did Sheila accepts that she helped to kill Eva. Gerald did nothing to her except upsetting her about his leaving. Although she said she wasnt upset its pretty obvious that she was upset as anyone is when a close friend leaves. She was definitely happy with him as he gave her the keys to a hotel room a friend had given to him to look after. And she was still happy for a long time and went on a relaxing holiday with the money that Gerald kept giving her. This helped her live for another few years because without the help of Gerald she probably would have committed suicide a lot sooner. Gerald shows a little regret when he first starts to confess but goes on a walk to clear his head. On his walk he meet the chief inspector and asks if he had an Inspector Goole on the police force. The chief tells Gerald he doesnt and from then on Gerald thinks and acts like nothing has happened even about his affair with Eva and thinks he can get back together with Sheila. Eric and Mrs Birling acted kind of like a team and both did similar things to her which slowly pointed her in the direction of suicide. Eric bought her a few drinks and made himself sound like a nice chap. But when he walked her home he threatened to beat her if she didnt let him in and in a way raped her which she couldnt do a lot about. They also met again like Gerald and Eva but they didnt arrange it. They talked like Gerald and Eva did and that was when Eric found out that she was carrying his child and tried forcing her to take stolen money but she soon found out that the money was stolen. When she learned about this she left him. Eric regrets what he did and hates his mother for killing his child and his sister for telling his mother about his drinking habits. Mrs Birling turned Eva down as soon as she had called herself Mrs Birling which prejudiced her against Eva and she didnt believe anything else she told her and as Mrs Birlings in charge she ordered all other staff there to ignore her as well. She is very shocked to hear that Eric was the father who was steeling money and thought that since Eric is her son he shouldnt be made an example of as she told the inspector to do to the father when he found out who it was. She shows great regret about killing her grandchild but didnt seem bothered at all that she had killed Eva. She thought it was perfectly reasonable to turn down Eva once she called herself Mrs Birling. I think that Eric and Mrs Birling who forced her to commit suicide. I cannot decide who was to blame the most out of these 2. Mrs Birling turned her down when she most needed it and Eric put her into the state where she needed help the most. I would blame Mrs Birling the most as she had the power to give her a better life and Eric was drunk when he raped her so he couldnt really it.

Marketing Strategies for Certain Markets

Sanguine mangers characterized by a keenness of understanding of market forces know quite well what to expect when launching a new product in a new market that is characterized by a multicultural environment.Advertising We will write a custom essay sample on Marketing Strategies for Certain Markets specifically for you for only $16.05 $11/page Learn More They know that issues such as cultural differences, product branding, norms, values, beliefs, perceptions, distribution channels, communication strategies, market expectations, and satisfied customer differentiate one market from the another (Kang, ND). Success in one market, as has been evident in the US market may not translate to success in the Japanese, South African, or the South American markets. Each market uniquely defines itself by a myriad of issues such as cultural differences and marketing communications as noted above. Therefore, a marketing plan devised by the successful marketer must integ rate strategies focusing a specific audience. That is the case with Uniland multi-national cooperation. Uniland has successfully marketed its new product in the US market and has aggressively set down marketing plans to take the product further, labeled as Orange homecare medical product, into the global market particularly the South American, South African, and the Japanese markets. Different markets are uniquely characterized by different marketing strategies due to different cultural backgrounds, consumer tastes, consumer behavior, reactions, and consumer perceptions about new products (Kang, n.d). Marketing a new product in the US may demand less sophisticated distribution and marketing channels than can be demanded by marketing a similar product in the Japanese, South African, and the South American markets. A solid knowledge about the new market is indispensable to successfully penetrate and launch the new product (Cronin, 2000). In the modern age of e-marketing, the marketing manager in the new markets could establish a connection element that plays a key role in reaching the target market. Effective communication strategies, e-commerce strategies, could effectively enable the marketing manager to strategically mobilize the target audience to establish a strong connection with them (Arikan, 2008).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The most important consideration in designing marketing strategies for foreign markets that differentiates them with the local US market revolves around culture and brand perceptions carried in the brand message. The American audience may perceive and connect a brand message to their cultural settings differently from the way the Japanese and other markets could. The brand message is a critical component in marketing in these audiences. Multicultural environments always feel connected to a brand’s message that is delivered through media devices such mobile phones among others. A brand message should critically reflect the cultural settings of the target audience and should explicitly reflect their culture at all levels of product marketing. Therefore, the marketing manager should strategically tailor the new product to reflect the cultural settings of the new markets. That is because in the new e-commerce age, while firms find the e-platform as a strategic tool in reaching target audiences in real time, brand messages have the potential to mobilize a big market share leading to higher profits and strong product position. On the other hand, wrongly branded messages tailored for specific audiences lead to wrong perceptions and loss of market (Arikan, 2008). In conclusion, while a prospective manager searching for opportunities in new markets may use e-commerce tools such as the internet to get instant access to new markets, the need to inculcate a culture as a driving force in formulating new marketing strategies is overly indispensable. References Arikan, A. (2008). Multi-channel Marketing: Metrics and Methods for a Successful  Business. New Jersey: Sybex Publishers. Cronin, M. (2000). Unchained Value: The New Logic of Digital Business. Harvard: Harvard Business School Press.Advertising We will write a custom essay sample on Marketing Strategies for Certain Markets specifically for you for only $16.05 $11/page Learn More Kang, J. (n.d). Marketing in a Multicultural Environment: Understanding Asian  Consumers. The Chartered Institute of Marketing, Hong Kong. Web. This essay on Marketing Strategies for Certain Markets was written and submitted by user Jazmin Lott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How to Write Content Both Humans and Search Engines Love

How to Write Content Both Humans and Search Engines Love I’m a big fan of Google. That means that every single word that I write has the â€Å"mumbo jumbo† that appeals to search engines. In other words, each post that I write has at least some sort of keyword analysis to it. For example, this post itself is based around keywords like how to write for search engines and content writing. But, that’s not all. I’ll let you in on a little secret. I’m a fan of writing for humans too. Why? Because even if you get ranked at the top, at the end of the day, Google doesn’t pay you, nor do they subscribe to your website. Humans do. That being said, it is an age long debate between SEOs  who you should really write for: search engines, or humans? Well, today, I’m going to show you how you can actually do both. In this post, I’ll share with you a little about the history behind the conflict between search engines and humans, why there has been so much debate going on around it. I will also go super in depth into how, by the end of reading this post, you can have a good idea of how to write content that both search engines and humans love. Let’s begin! Download Your Free SEO Content Template and Guide Bundle Creating the best content possible that achieves high search engine rankings and inspires readers to click isnt easy. That is, of course, unless you have these 12 free downloadable resources. Apply the advice youll get in this post with these free templates and guides: On-Page SEO Checklist SEO Content Strategy Guide Latent Semantic Indexing Infographic Best Time to Publish Blog Posts Guide Keyword Research Template SEO Rank Tracking Template Blog Post Outline Template Blog Post Writing Checklist Catchy Blog Title Infographic How to Write a Blog Post Template Emotional Power Words Tear Sheet Content Calendar Excel Template How This Post is Written I was originally going to write this post in the manner of a listicle, when I decided that â€Å"’s readers don’t need this! They don’t need another list telling them what to do!† And that’s true. The Internet’s already full of this stuff. That got me the idea of writing this post to be as actionable as possible. At every step of the way, I will be listing down particular steps that you can take, and apply immediately to your own blog. Recommended Reading: How to Boost Traffic With 34 Important SEO Tips You Need to Know (+ Free Kit) The Ultimate Blog Writing Process to Create Killer Posts How to Make an SEO Content Strategy That Will Improve Your #1-3 Results By 248% The Test Bed In order for us to understand this post in detail, we’ll have to use a standard post for our study. In this case, we’ll be using my post on LinkedIn profiles: The Debate Between Search Engines and Humans If you want to understand the debate between Search Engines and Humans, first you’ll have to understand how different these two beings analyze the same chunk of text. For this case study, let’s use the best search engine word reader that every WordPress owner knows and love: the YOAST analyser. Should you write for search engines, or for humans? The answer: both.Your SEO Best Friend, The YOAST Analyzer The Yoast Analyzer is a plugin  that you can install easily from the WordPress Repository, and is totally free (though it comes with paid upgrades that you really don’t need). Downloading Yoast Installing Yoast is pretty straightforward. First, you’d want to go to Plugins on your WordPress Dashboard. Click on it. Then, click on Add new on the top left-hand corner. Next, on the left-hand corner of the screen, you should see a box that looks like this: Type in Yoast, and you should see the following option at the bottom: Click on the blue install button (my button says active because it has already been installed). Accessing Yoast To access the Yoast analyser, simply click on Posts on the left hand side of your WordPress Dashboard: Next, choose a post that you’re working on: Then, inside the Edit Post section, scroll down to the bottom, and you’ll see the Yoast Plugin. The Yoast Analyzer displays key SEO information on your post that looks something like this: Here’s what the colors mean: Orange: Meh†¦Your content is good...but not that good Green: Yay! Red: Change it. NOW. Here's how to make the most out of @yoast for your #WordPress blogAnalyzing your Content for Search Engine-Friendliness The first thing we have to understand in order to create search engine friendly words, is to understand that how Yoast breaks down your post. In this section, you will learn all about the different ranking points that Yoast identifies after years of being in the industry as the top plugin for SEO. Step 1: Enter Your Focus Keyword The focus keyword is what the Yoast plugin operates around with. It’s this section that helps Yoast to analyze your post, and give you all the useful information that you saw in the screenshot above. Naturally, it’s also the first step that you should take when you use this plugin to analyze your text for search engine friendliness. Now, you try it: Select a keyword that you want to rank for, depending on the topic that you’ve earlier decided. For example, in the case of my LinkedIn profile post, I naturally chose to rank for the keywords Linkedin profile. If you’re just starting with writing a blog, you might want to consider using long tail keywords (3 or more words as your focus keyword), but for the sake of this tutorial, we will just keep things basic. Once you’ve decided on the keyword that you want to rank for, input your keyword into the focus keyword section, and wait, as YOAST analyses your text, and churns out your report. Step 2: Keep Your Slug Short and to the Point Simply speaking, the slug is simply the end phrase that your post URL ends with. For example, this is the slug of my LinkedIn article: Take note that the slug cannot contain stop words, which we will cover in Step 3. Take note that the slug should be short, concise, and should not contain irrelevant information in regards to your keyword. If you’re wondering what irrelevant information looks like, it might include the following: The date of your post The category of your blog The time that you posted One general rule of thumb that you can steal from me is to simply use the objective of your article and effect that it brings for the user. For the sake of helping you to understand what objective and effect is, here’s a deeper explanation: Objective: What is the purpose of the article? What is the article based around? Effect: What end goal or effect does it bring the user? What benefits can the user expect out of the article? The first step is to go your headline, and identify what your objective and effect is. For example, going back to my LinkedIn article, my post title looks like this: As you can see, I’ve identified the objectives and the effect of the LinkedIn post, which then gives me a starting point for my slug. In this case, my objectives and effect look something like this: Objective: LinkedIn profiles. Obviously, since the entire article is dedicated to talking about LinkedIn profiles, this part is a no-brainer. Effect: Simple steps. It’s a list of simple things that readers can do to get their desired effect. Converts. What’s the point of writing up a LinkedIn profile if it doesn’t convert? This is a sure winner. When you piece together the Effect and Objective of your title, it becomes super easy for you to come up with a decent slug. Here are some examples that I came up with for my post: Powerful-linkedin-profile Highly-converting-linkedin-profile Simple-steps-linkedin-profile-converts As you can see, I chose the first one, because I felt that it was more direct, to the point, and more importantly, search engine friendly for that particular keyword. Now that you understand what a slug is, it's time to understand what stop words are. Quick #SEO tip: make your slugs search engine-friendly.Step 3: Inbound and Outbound links Links are at the heart of the internet. They help search engines understand website, and they also help humans to better reach and access information. In other words, every time you create a blog post, be sure to do your linking correctly, if you want both search engines and humans to love it. Links consists of two types: inbound and outbound. Inbound Links Inbound links are links that pointing internally within your site, and are also known as internal links. In other words, these are links that you point out to the other pages in your website. For example, if I were to do a post on content marketing, and the work that I have done as a Content Marketing Consultant, I could include a simple line in my post that says â€Å"after being in the Content Marketing field for 6 years...† I could then point a link from the sentence to a page where I talk more about my Consulting career, and how I can help my clients. Internal links help search engines to better understand where all the information is connected together, and how your site functions. This means that from a technical standpoint, it’s a bonus for the search engines, because they don’t have to run into walls every time they crawl your site. Also, internal links help your audience to stay on your site longer, because you are hopefully pointing them elsewhere with relevant information, which then helps them to understand what you do, and what your site is about. Needless to say, your bounce rate (the percentage of people who leave your site without any engagement with it) decreases because your visitors are now staying longer on your site, because they're more engaged with your content. For example, at Contentrific, I found that by increasing the number of internal links to my site by five, I found out that my bounce rate actually decreased by roughly 7%, which is not too bad for a start. How can adding internal links help decrease bounce rates?Outbound Links On the other hand, external links are links that are actually pointing out from your site. In other words, they are links that point search engines from your site to other websites. To really understand external links, it's best to use an example. Imagine that you have a new shoe company in town. You’re trying to tell the town hall to put up advertisements on their noticeboards, so that you can advertise your town. But imagine the town hall doesn’t really understand what you’re saying. â€Å"Is it an apparel shop?† â€Å"Do you sell food there?† Frustrated, you come up with a brilliant reference for them: â€Å"My shop is like a Nike of this town.† Now imagine the collective sigh that the town office gives you, when they finally understand it. If you haven’t guessed it yet, the town hall was Google in my example, and your shop was your website. By externally linking out to other authority sites like Nike (assuming your site sells shoes and sports apparel), it helps search engines like Google to better understand your site by referring your content and pointing them towards authority sites that have already been ranked highly. For example, if I were to do a post on content marketing, I’d make it a point to link out to other   learning resources on authoritative sites like Content Marketing Institute, Copyblogger, and any other sites that have been around for awhile. Think of Google as a learning baby,  and your objective is to teach this baby how to associate red with danger, green with go, and so on. Although it might not seem like a lot, these changes do contribute to an increased ranking when it all adds up. Don't worry that you might be pointing to your competitors, because in due time, you'll just rub the authority that they have, establishing yourself as the main voice in your industry as well. Step 4: Length of Text The length of your blog post plays a significant role in getting your posts to rank. Long-form blog posts are also increasingly becoming the most popular form of content of choice, because of the changes in Google’s algorithm in the recent years. So what exactly is long-form content? To put it simply, you can assume that you’re writing long form content when your blog posts go beyond 1,500 words. You’re writing long form content when your blog posts go beyond 1,500 wordsMy personal recommendation is to write content that goes above 2,500 words, since it has been proven extensively that this form of content is the ideal type of content that gets the most number of social shares and engagements  (assuming you don't have time to write mega posts of 8,000 words like I do). At every step of the way, you want to make sure that the content that you put out is not just there so that you can hit the word count, but actively works to elaborate and reinforce your main point. For example, if you're writing a post on LinkedIn profiles, you'd want to write extensively on the different aspects of a LinkedIn profile, instead of just the usual â€Å"create an account on LinkedIn and start filling it up†. A good start point for elaborating on your main topic is to find related topics and subtopics to write about. The key point is to fill up the meat of your content, so that it becomes an impressive hamburger that your readers will boast about to their friends. Step 5: Keyword Density Keyword density is simply technical jargon which basically means the number of times that particular Focus keyword appears in your content. For example, if my focus keyword is "linkedin profile," then the measure of my keyword density is the number of times the words â€Å"linkedin profile† appears in my entire blog post. In general, it is best to come up with keyword density of more than 1.5%; if you can't go higher than 2%, it would be best. Take note, however, that over-stuffing your posts with keywords is a bad thing. This gives a negative signal to Google that you're trying to flood your blog post with the key word, in an attempt to rank for it, instead of really providing information that shows value to the reader. Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research Step 6: SEO title Your SEO title is something that you want to pay particular attention to, mainly because your headline is a key make or break factor that determines whether or not a reader clicks through to your article. Now, this is where it gets a little bit tricky. It's tricky because marketers and bloggers like you have to come up with SEO titles that are both human friendly, which means it intrigues, persuades, and excites, but it also has to be easy enough for search engines to understand it at a glance. Fortunately, Yoast makes this extremely easy for us. Just follow the green button! Kidding. Recommended Reading: Here Are the 101 Catchy Blog Title Formulas That Will Boost Traffic By 438% Step 7: Length of Page Title The next step that we have to take is to make sure that your page title isn't too Long. It's important for you to pay close attention to the length of the page title, since you wouldn't want your title to cut off mid way like so: Step 8: Focus Keyword Appears in URL Next, you have to make sure that the focus keyword that you've selected earlier is included in the URL. In other words, make sure that your focus keyword is included your slug as we've mentioned in step 2. This might actually get a little confusing, since we just covered the topic of effect and objective, but if you get your objective right, it’s a piece of cake. For example, if I were to do a blog post about tennis balls, and the main objective is tennis balls, why wouldn’t you place the words tennis balls in your URL? Chances are, you would. Step 9: First Paragraph of Copy Search engines tend to prioritize the words that you place in front of your copy, as opposed to the words at the back. More specifically, by placing your focus keyword in the first paragraph of your content, you’re telling Google â€Å"Hey! This keyword has been repeated in the page title, the URL, as well as the first paragraph!† What does that tell you? It tells you that the keyword is something that Google should pay extra attention to. For example, if I were to do a post on blogging, but I only mention the keyword â€Å"blogging† at last paragraph of my blog post, how relevant do you think my article is? Well, search engines work in roughly the same way as well. Recommended Reading: How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist Step 10: Meta Description Although the meta description has been widely debated by SEOs whether it is a ranking factor, it is generally agreed that they are relevant for driving human interaction with a site. This is because when a searcher searches for information about a particular topic or question on Google, the queries come back to him/her looking like this: The shaded portion is where the meta description is located. Can you see why it is still considered important, even though most SEOs think that it’s not considered a ranking factor? Think of your meta description as an elevator pitch of sorts. Its job is to condense the information in the post into either a question or a sentence, to attract the attention of the reader, and convince them to click  through. The important points that you must have in your meta description are: A value proposition of the article Clear, concise summary of the article Create points of intrigue about your article, so that the prospective reader is incentivised to click through Make sure that your keyword is also included in the Meta Description. You don’t need to place your keyword at the front of your Meta Description. Step 11: Single Instance of Keyword This might come as a shock to you, but when I first started out in SEO, I initially thought that the way to rank for keywords on Google was to create a ton of content around the same keyword! Boy, was I an idiot. But, now that I think about it, it makes perfect sense why I would think this way. It’s because most gurus online didn’t explain it clearly, or didn’t bother to explain it at all. When they say â€Å"create more content around your keyword†, it doesn’t mean create more content that are around the same keyword. Instead, what you should do is to create content around related keywords to your main keywords. Create content around related keywords to your main keywords.For example, in my LinkedIn profile writing article, my main keyword is obviously on LinkedIn profiles, but the topic is about LinkedIn in general. If I want to â€Å"create content around the same keyword,† what I should instead do is to find related keywords around the general topic â€Å"LinkedIn†, and find other keywords that are related to it. In this case, I can create come up with keywords such as: LinkedIn Publishing LinkedIn Sales Emails LInkedin Groups You get the point. When you create related content around a certain set of keywords (or keyword groups), you are in fact re-emphasising to search engine that your blog and website is about those particular group of keywords. Just don’t make the same mistake I did by using the same keyword over and over again- that’s suicide! Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Before We Proceed to the Human Side ... Whew! We just covered what it takes to write for search engines. That’s a lot to digest (I know, my content gets comments like that all the time), but it’s information worthy to know. But, since this post is also about writing for humans, let’s cover that in the next section. What About Human Readers? Obviously, since this post is about search engines and human readers, we can’t continue without defining what human reading is. For those of you who are experienced bloggers (as I know you are, because you use :P), you’ll know that YOAST provides another section that helps you to analyse your post, and see if it scores well in the human’s eye too. This section is called the Readability Section. Again, access your Yoast Analyzer in your Edit Posts page, then click on Readability. You should see the Analyzer display a completely different set of information on your post. Again, the colors green, orange and red mean the same thing as I’ve mentioned above. Understanding the Different Factors that Make Up Human-Friendly Words In the next section of our post, we're going to take a look at the different factors that give us an understanding of how to write persuasively toward human readers. But before we proceed, let's take a look at the objectives of writing for humans: We want readers to subscribe We want to persuade readers to take a specific action Readers of our content have to be convinced that the content has value They have to find that the information on the blog post is easy to consume Now that we've defined the objectives of writing for humans, let's see what Yoast gives us. Step 1: Subheadings Do you like to read chunks of messages that are lumped together? I didn’t think so. That’s where subheadings come in handy. Subheadings are headings other than the H1 tag in your blog post: Generally, you’d want to make sure that you follow these steps when you write content on your blog: Have a subheading every 300 words Include your focus keyword in your subheadings - this keeps things on track for the reader too Include only 1 H1 in your content Step 2: Write Sentences No More Than 20 Words Long This should be a no-brainer too. Generally speaking, when you write sentences that are short and concise, it's easier to read your content. Step 3: The Reading Test Recently, I started seeing plenty of bloggers and writers trying too hard to write like the â€Å"big boys†, where they staff a ton of technical jargon and hard to understand sentences into their posts. While it's important to show that you know your stuff, it can hurt readability in the Long run, and lose you more readers than you would otherwise. For example, this post could have been explained using terms like canonical keywords, technical on-audits, and so on, but I deliberately chose to right in a simple way. But why? Shouldn't we write to impress? No. You should instead write to achieve your blogging goals, which most of the time means getting new subscribers to your website. Think about it this way. How are you supposed to convince new visitors on your site, sign up for your newsletter when they don't have a clue what you're talking about? For that reason, I always make it a point to  write in a way that even a high school kid will be able to understand. As a rule of thumb, you should always assume the majority of your readers are total beginners. In fact, Copyblogger did a case study, and they found out the number of beginners visiting their site was a staggering 80%, while advanced users were at 20%. How much traffic did you just lose? In fact, total beginners are the people who are trying to search for information the most, and the most desperate for a solution. If you can put across a concept or technique easily, in a way that is able to relate to that pain point, why won't they subscribe to you? Recommended Reading: How to Build New Marketing Skills in 11 Simple Steps (Backed By Science) Step 4: Paragraph Length With the attention span of a reader significantly reducing, it becomes harder and harder for marketers and content creators to maintain the level of attention to the words that we are saying. This means that any small mistake with the formatting of your content will turn off your readers, and significantly increase your bounce rate. And when it comes to keeping the attention of your readers, one of the most important aspects of overall readability of your content is the length of your paragraphs. Why is it so important to have paragraphs done right? Because the length of your paragraph creates an overall look and feel of your content. Which would you rather choose to read? Chances are, you’d choose the one on the right. Tip: For best results, keep your lengths to 20 words per sentence and no more than three sentences per paragraph. Step 5: Transition Words/Phrases Transition words are words that help to guide readers along your content. They make reading your content easier, in short. When you write blog posts, especially blog posts that are actionable in nature, you’d want to use words like these: Step 6: Passive Voice If you take away one piece of advice today from this post, and it'd be to  never write in a passive voice. I say this again. Never write in a passive voice. But, what exactly is passive voice? I'll give you an example. Say for example we are writing a simple sentence describing an elephant in a forest. Can you guess which voice is passive, and which is not? â€Å"The elephant went through the forest and came out a teddy bear† Versus: â€Å"An elephant is the best companion that you can have when you go to the forest, because it’ll become a teddy bear† The first one is the passive voice. Passive voice makes your content dull, monotonous, and irritating to read, because the reader is not a part of the action. For example, Ramit Sethi, one of the world’s top bloggers, uses a ton of active voice in his content. This keeps his content engaging, and is the main reason why readers read to the last sentence. Why should you never write in passive voice?Four Additional Tips So†¦ the key idea is to follow whatever Yoast tells us, and we’ll be alright, right? Well, not quite. You see, much as Yoast is a great plugin, it can only do so much by analyzing our text. The truth is, there are many other ways that you can improve your content, so that both search engines and your readers will love it. Since there are an endless number of ways that you can go about doing it (maybe I should come up with a blog post about it in the future), I’ll just list down four simple steps in this post that you can take additionally to improve your content.

Why do Organizational Change Initiatives Often Fail Research Paper

Why do Organizational Change Initiatives Often Fail - Research Paper Example How to change may differ across organizations but change is essential for progress or as Abrahamson (2004) calls it â€Å"creative destruction†. Without pain no change is possible and the justification for change is â€Å"change or perish†. Change could involve a process, technology or public process. Research indicates that almost 56-70 percent of mergers and acquisitions fail to achieve the intended objectives while 90 percent of culture change initiatives fail (Atkinson, 2005). If the change objectives are not achieved, the organization should strive to evaluate the causes of failure. Once the causes can be identified it may be possible to apply change management procedure to achieve the change objectives. Consequences of change failure can be disastrous. Change failures not only result in waste of resources but when changes fail people go cynical and lose motivation to work. Failure in managing change can lead to preconceptions and perceptions that can have a demora lizing effect on employees. The causes of failures that have emerged include shortcomings in change leadership, insufficient attention given to the complexities in the change process, or repetitive change syndrome resulting in initiative overload, change chaos and cynicism. Failures could also occur due to lack of clear compelling statement or vision, or when there is no definite plan or directives, no goals and programs, no methods or deadlines. Speeding up the change process could lead to errors that could be devastating. Management may also fail to recognize that adjustment to change could take time. Various tools have been suggested to manage change effectively the most important suggestion being that change requires effective leadership; it requires more than just managing change. This should be a visionary leadership where the vision is effectively communicated to the people concerned. Empowerment is another effective tool to obtain the intended outcome in the change process a s empowerment helps eliminate the obstacles while it also reduces the alienated feeling that employees develop. However, a practicing manager needs to ensure that the stakeholders are involved in the change process from the very beginning. No sense of urgency should be transmitted as this could end up in change chaos. Communication should be honest and be able to generate trust and confidence. Short-term wins should be created as it is an effective tool in receiving cooperation for furthering the process of change. This research was conducted to synthesize the varied perspectives on change leadership and change models that could help an organization to achieve the change objectives. The research will review the top reasons for change initiative failure and how they can be remedied. Various change models of renowned scholars such as Kotter, Lewin, Bridges and Abrahamson have been reviewed and evaluated. 2. Literature Review 2.1 Causes of failure in the change process 2.1.1 Resistance to change Manifestation of resistance Employee resistance to change can be exhibited or communicated in a number of ways, the employees could express cynicism or they may not be â€Å"open† to change or â€Å"not ready† for change (Peccei, Giangreco & Sebastiano, 2011). The resistance to change manifests itself mainly through low-engagement in pro-change behaviors. There can even be more active anti-change behaviors as when people speak out in public against the change or when they undermine its implementation. Resistance is often displayed passively and covertly, asserts Atkinson. If they were displayed in a forthright manner it would have been possible to deal with them logically. Some times staff may attend a change project and display approval but underneath this external facade they nurture